“If you are going to think, think big! Otherwise, don’t waste your efforts.”
This year, Enliven Software has earned its place on the map by achieving the distinguished 2010 Microsoft Distinction in Marketing Award for Best ISV Marketing Campaign. This was made possible through close cooperation with their evangelist clients, superior customer service, an in-depth partner channel strategy, a strategic alignment with Microsoft, and direct input from the Microsoft Dynamics GP MVP community.
Microsoft Convergence 2010 positioned Enliven Software as the Green Holistic Solutions provider with the easy to use and fast to activate Fidesic platform. The Fidesic platform is a full circle, integrated electronic Accounts Receivable and Accounts Payable processing platform and solution for Microsoft Dynamics GP.
Preparation, flexibility, and execution were the key differentiators aiding Enliven in meeting its corporate objectives and deliver the results expected by its clients. In developing an effective marketing campaign, Enliven explored several ideas and consulted with top industry experts on what makes or defines a successful ISV.
Enliven Software worked hand to hand with Mariano Gomez, one of 10 Microsoft Most Valuable Professionals (MVPs) and recognized by UK-based DynamicsWorld as one of the Top 100 most influential professionals in the Microsoft Dynamics space. Enliven Software delivered a comprehensive demonstration of the Fidesic platform to Mariano, who immediately took a personal interest in Enliven Software’s success. Mariano recognized how the Fidesic platform can help businesses connect with customers and improve communication between buyers and suppliers saving time, money, and eliminating the hassle of paper-based transactions.
Mariano was also instrumental to Enliven Software’s Microsoft Convergence 2010 marketing campaign, by providing his honest feedback. After several months of discussions he noted several opportunities to maximize their creative process. In a defining moment, Mariano simply said, "If you are going to think, think big! Otherwise, don’t waste your efforts.” Enliven Software took this message to its core and began working at all levels to shape up what would become a very successful campaign throughout the organization.
Enliven Software’s specific goals were to create an integrated corporate brand and product awareness campaign that would promote the Fidesic platform as a new and innovative way to conduct business by leveraging their e-Invoicing, e-Payments, and e-Payables solutions. Enliven Software’s mission gained attention by highlighting the Fidesic platform as:
- Green – leveraging a Software as a Service (SaaS) model in a paperless environment
- Holistic – by combining the functionality of up to 8 competing ISV products, and utilizing the core Microsoft Dynamics GP product features
- Easy to Use – eliminating manual tasks and increasing user productivity
- Fast to Activate – maximizing customers’ abilities to quickly recoup their investment
"We are extremely proud to have been selected by Microsoft for the 2010 Distinction in Marketing Award for the Best ISV Marketing Campaign”, affirmed Jeffrey DeMaria, Channel Partner Specialist from Enliven Software. "The execution of our marketing campaign by Enliven Software Product Evangelists Team was phenomenal. Everyone knew their role and it was exciting to work with such a talented team while creating an impact in the Dynamics Community.” Enliven Software’s teamwork shined through with its creative and innovative marketing tactics at Convergence 2010. Their graphic artist created campaign specific materials that clearly transmitted their marketing messages, Technical Sales team constantly performed live demonstrations, Activation team performed a live install within 20 minutes, and Microsoft Dynamics GP partners drove traffic to the Enliven Software’s booth to qualify opportunities.
Enliven Software’s web-based Fidesic platform is a universal solution for organizations running Microsoft Dynamics GP. The Fidesic platform is an easy to use solution for businesses seeking to green their operations and streamline their Accounts Payable and Accounts Receivable processes, saving time, money and hassle.
For more information or to schedule a live demo with Enliven Software featuring the Fidesic platform ask your Microsoft Dynamics GP Partner, visit www.enlivensoftware.com, email sales@enlivensoftware.com, or call an Enliven Software Product Evangelist at 866-439-5884.